Wendy W. Moe  

Researching the impact of artificial intelligence and the science of digital customer engagement.

Wendy Moe holds concurrent appointments as Dean’s Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business and the Executive Director at the Marketing Science Institute (MSI). Previously, Professor Moe was an Amazon Scholar supporting Amazon's Artificial General Intelligence (AGI) team and prior to that served as the Co-Editor-in-Chief of Journal of Interactive Marketing.

Her research focuses on the impact of artificial intelligence in marketing and the science, measurement, and analytics of digital customer engagement and online marketing.  With implications for how consumers engage with AI, Professor Moe develops models for large-scale data in an effort to quantify consumer behaviors and the effects of marketing interventions.  

Professor Moe is a highly published academic with her research appearing in numerous leading business journals and is the author of Social Media Intelligence (Cambridge: 2014).  She has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the AMA Sheth/Journal of Marketing Award, the Howard Award (honorable mention), the MSI Young Scholar Award, the Erin Anderson Award, and the Buzzell Award.  

Professor Moe has consulted for Fortune 500 corporations and government agencies in the areas of web analytics, social media insights, and product forecasting.  Her research in web analytics was the foundation for NetConversions, Inc., an early innovator in the area of online data collection and analysis, and she was part of the founding team that brought the company from start-up to acquisition in 2004.  She has also served as an expert witness in litigation related to online consumer behavior, data tracking and analytics, and online marketing and advertising.

Professor Moe has been on the faculty at the University of Maryland since 2004 and was the Associate Dean of Master's Programs at the Smith School of Business from 2019 to 2022. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.