Panelists discussed the various types of online advertising (search, display/banners, social media, video, mobile) and how advertising inventory is sold and priced for each of these. Panelists also discussed the role of advertising agencies, advertising networks, and other intermediaries.  Panelists  Kevin Arrix, Senior Vice President, DISH Media  Joshua Lowcock, Chief Digital & Brand Safety Officer, UM  Preston McAfee, Economist, Charles River Associates Academic Affiliate  Advertising's Effects Are Very Difficult to Measure Wendy Moe, Associate Dean of Master's Programs and Dean's Professor of Marketing, Robert H. Smith School of Business, University of Maryland  Larry Solov, CEO, Breitbart News Network  Greg Stuart, CEO, Mobile Marketing Association  DOJ Moderator: Karina Lubell

Litigation Support

Kering, 2016
Provided expert services pertaining to Gucci America, Inc. et. al. v. Alibaba Group Holding Ltd et. al. related to online search and advertising algorithms in the context of promoting and detecting counterfeits.

Competition Bureau of Canada, 2015-2016
Advised the Commissioner of Competition on matters related to online consumer behavior, web analytics, and online advertisements and promotions. / Bingham McCutchen (now Morgan Lewis), 2014
Provided analysis and advised on litigation related to the valuation of Amazon's customer base for transfer pricing dispute with IRS.

Embarq/CenturyTel, 2010-2011
Provided expert witness services in litigation pertaining to issues related to online behavioral targeting practices.

Congressional Hotel Corporation, 2009
Provided expert witness services for litigation pertaining to the impact of retail store location.

Southwest Airlines, 2007
Provided expert witness services for Southwest Airlines in litigation pertaining to the impact of third-party websites on the airline’s website.

Universal Music, 2006
Provided consulting services pertaining to an expert witness report addressing copyright infringement damages.

Bad Boy Entertainment / Sean John Clothing, 2001
Provided expert report regarding branding issues resulting from a trademark infringement case.

Contact me: