General Motors, 2017-2018
Provided social media analytics training and consultation.
United States Census Bureau, 2011-2013
Served as a consultant on issues related to the overall Census communications campaign.
Neiman Marcus, 2011
Provided training sessions to their Web Analytics team.
United States Census Bureau, 2009
Served on the Academic Assessment Panel for the 2010 Census Integrated Communications Plan to review the communications plan developed to improve the public response to the 2010 Census.
Marketing Analytics / Sony Music, 2007
Developed forecasting models for new album releases. Analyzed the effectiveness of various elements of the marketing and promotional mix.
NetConversions, Inc. (acquired by aQuantive/Microsoft), 2000-2004
Research Advisor for online marketing research firm. Assisted with the construction of their consumer behavior database and the development of key online consumer metrics. Helped design and implement systematic experiments on client websites to understand and improve conversion behavior at those sites.
Intel Corporation, 2001
Developed a forecasting model for a proposed new product introduction.