Appointments and Other Work Experience

University of Maryland, Robert H. Smith School of Business

Associate Dean of Master's Programs, December 2018 - present

Dean's Professor of Marketing, July 2018 - present

Co-Director of Smith Analytics Consortium, August 2016 - present

Professor of Marketing, August 2014 – July 2018

Director of MS in Marketing Analytics, August 2012 – December 2018

ADVANCE Professor, August 2014 - August 2015
Associate Professor of Marketing, August 2007 – August 2014

Assistant Professor of Marketing, July 2004 – July 2007


University of Texas at Austin, McCombs School of Business

Assistant Professor of Marketing, July 2000 – June 2004


A.C. Nielsen Company

Senior Associate, Analytic Services (Hackensack, NJ), 1993-1994
Associate Statistician, Advanced Analytical Technologies (Northbrook, IL), 1992-1993

Board Experience

Marketing Science Institute (MSI), 2015-present
Academic Trustee

The Langley School, 2014-2020
Board of Trustees

Wharton Customer Analytics Initiative, 2011-2013
Advisory Board

NetConversion (acquired by aQuantive/Microsoft), 2000-2004
Advisory Board

Editorial Boards for:
Journal of Interactive Marketing
-
Co-Editor, 2018-present
- Editorial
Board Member, 2005-2018
Journal of Marketing
- Editorial Board Member, 2006-present
- Area Editor, 2018
Marketing Science (2015-present)
International Journal of Research in Marketing (2014-
2021)
Journal of Marketing Research (2013-2020)

Contact me: wendywmoe@gmail.com